About Us

At Ration Ready, we believe being prepared should feel empowering, not overwhelming.

Our story begins in the outdoors – growing up in a long line of adventure enthusiasts, hunters, trampers, and explorers who treasured New Zealand’s wild spaces. Those experiences taught us the importance of resilience, resourcefulness, and always being ready for whatever comes your way.

Now, as parents ourselves, we want to pass on those same values and love of Aotearoa to our children. Part of that is knowing that preparation is key – whether you’re setting off on a mountain track, building an emergency kit, or supporting your family in uncertain times.

That’s why we offer New Zealanders high-quality, long shelf life food solutions that make a real difference. Our BDH high-energy ration bars are preservative free, non-thirst provoking, and designed to last. They’re trusted worldwide for emergency kits, survival kits, grab bag essentials, disaster response, and outdoor adventure. Now they’re here to help our local communities stay safe and prepared.

At the heart of Ration Ready is a simple idea: we want to help people feel confident, supported, and ready for life’s challenges – big or small. Whether you’re planning your next tramp, building a grab bag or stocking up for peace of mind, we’re here to make it easier.

Because being ready isn’t just about survival – it’s about protecting what matters most.